1. Search Engine Optimization (SEO): Definition and Basics

• What is Search Engine Optimization (SEO)?

• What Google expects from your site

• Options: do it yourself, entrust it to an agency, or not do it at all?

• The goal: to rank for keywords.

• Is SEO worse on Wix?

• The differences between Wix and WordPress SEO

2. Before starting SEO

• The importance of user experience

• A good SEO strategy

• A website must have a purpose. A page must have a purpose.

3. Find your keywords

• Thinking of keywords without SEO knowledge

• Thinking about keywords with SEO knowledge

• Supplement with the possibilities shown by the different tools

• Search volume (keyword relevance) and search difficulty (keyword feasibility)

• Keyword statistics: search volume, results, competition, CPC

• Keywords for pages (generic, specific) and keywords for blogs (very specific)
  

4. On-site (internal) SEO

• How to create a page that Google likes

• Page Titles

• Page description

• The structure of a page (Header tags)

• Using media to slow down visitors (bounce rate)

• URLs of the pages

• Place your keywords

• Vocabulary used around the keywords

• Optimizing your images for SEO

• Use links on the page

• The Blog
  
  PDF: Checklist for an optimized one-page page