1. Natural referencing: Definition and basics

• What is natural referencing? (SEO)

• What Google expects from your website

• Options: do it yourself, hire an agency, or don't do it at all?

• The goal: rank for keywords.

• Is referencing less effective on Wix?

• The differences between Wix and WordPress referencing

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2. Before starting SEO

• The importance of user experience

• A good SEO strategy

• A website must have a purpose. A page must have a purpose.

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3. Finding your keywords

• Thinking of keywords without SEO knowledge

• Thinking of keywords with SEO knowledge

• Supplement with the possibilities shown by the various tools

• Search volume (keyword interest) and search difficulty (keyword feasibility)

• Keyword statistics: search volume, results, competition, CPC

• Keywords for pages (generic, specific) and keywords for blogs (very specific)

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4. On-site (internal) SEO

• How to create a page that Google likes

• Page titles

• Page descriptions

• Page structure (heading tags)

• Use media to slow down visitors (bounce rate)

• Page URLs

• Place your keywords

• Vocabulary used around keywords

• Optimise your images for SEO

• Use links on the page

• The Blog

• PDF: Checklist for an optimised page